Back to everything we do to sell your home

This is an example. The home, the people and every figure are made up to show what you receive. It is not a real sale and not a value for any home.

How we market your home · Offers to keys

Example offer review

Every offer side by side, so you compare more than the price: how sure each buyer is to close, what you keep, and what we would say back.

  • 3Offers
  • $632KHighest price
  • $625KMost you keep
  • 21Fastest close, days

The highest price is not always the most you keep

Offer 1 protects you if the appraisal is low

You decide, including whether to counter

Side by side

Every offer, every term

  • Our read

    Offer 1

    $625,000What you keep, about
    Price
    $625,000
    Financing
    Conventional, 20% down
    Proof
    Full lender approval letter
    Earnest money
    $10,000
    Due diligence
    10 days
    Inspection
    Included
    Appraisal
    Covers a $10,000 gap
    Must sell a home first
    No
    Escalation
    None
    Closing
    30 days
    You move out
    At closing
    Seller pays
    Nothing
  • Offer 2

    $624,000What you keep, about
    Price
    $632,000
    Financing
    FHA, 3.5% down
    Proof
    Pre-qualification only
    Earnest money
    $5,000
    Due diligence
    14 days
    Inspection
    Included
    Appraisal
    Standard
    Must sell a home first
    Yes, theirs is not yet listed
    Escalation
    Up to $640,000 in $2,000 steps
    Closing
    45 days
    You move out
    At closing
    Seller pays
    $8,000 toward closing costs
  • Offer 3

    $618,000What you keep, about
    Price
    $618,000
    Financing
    Cash
    Proof
    Bank statement for the full price
    Earnest money
    $15,000
    Due diligence
    7 days
    Inspection
    Included, for information only
    Appraisal
    None needed
    Must sell a home first
    No
    Escalation
    None
    Closing
    21 days
    You move out
    Up to 7 days after, free
    Seller pays
    Nothing

Made-up offers. "What you keep" here is the price less what the seller pays, before the usual costs of sale.

What reaches you

Your net, offer by offer

Offer 1

Price
$625,000
Seller credit
$0
Title, escrow and recording, about
-$2,400
Your net before brokerage fees and your mortgage payoff
$622,600

Offer 2

Price
$632,000
Seller credit
-$8,000
Title, escrow and recording, about
-$2,400
Your net before brokerage fees and your mortgage payoff
$621,600

Offer 3

Price
$618,000
Seller credit
$0
Title, escrow and recording, about
-$2,400
Your net before brokerage fees and your mortgage payoff
$615,600

Made-up figures. A real net sheet uses your own costs, the fees in your listing agreement and your payoff from your lender.

Price is only half of it

How sure each buyer is to close

  • Offer 1high

    Full loan approval, 20% down, and they cover a $10,000 appraisal gap

  • Offer 2low

    Only pre-qualified, a 3.5% down loan that appraises strictly, and they must sell a home not yet listed

  • Offer 3highest

    Cash with proof, a short review period, and no appraisal

Fair to every buyer

The offer timeline

  1. Fri6 pm
    Offers due; every agent told the same deadline
  2. Sat10 am
    We review every offer with you, side by side
  3. Satnoon
    Your answer goes out: accept, counter or decline, to each buyer
  4. Sun6 pm
    Counters expire
The number that matters

What you keep, offer by offer

Offer 1$625,000
Offer 2$624,000
Offer 3$618,000

Bars start at $600,000 so the gaps show.

What we would do

Our read

Offer 2 has the highest price but asks for $8,000, the longest wait and the sale of a home that is not on the market. Offer 1 keeps nearly the same and protects you if the appraisal comes in low. We talk it through and you decide, including whether to counter.
Greg James
Your agent
Your answer, to each buyer

What we would say back

  1. Counter Offer 1 at $629,000 with 7 days of due diligence: the appraisal gap they offered protects the higher price
  2. Tell Offer 3 a higher cash offer is welcome before Sunday 6 pm, without naming any other price
  3. Thank Offer 2 and ask them to come back once their home is under contract

You decide every answer. Nothing goes to a buyer until you say so.

Want this for your home?

Greg prepares the real one

For your home, from the actual sales near you.

Ask for your free home value

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Real Broker, LLC

Your next move starts here.The Luxury Agency is Parry Dean Ward's real estate team at Real Broker, LLC, based in Salt Lake City, Utah.

165 S Regent St, Salt Lake City, UT 84111